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E-Commerce |
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| Selling
Your Products on the Internet |
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| Guide
to Internet Success |
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Designer vs Web Developer -The
term "web designer" is loosely
tossed around by the industry. Please
note: |
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A
web designer is a person that
has graphic training, usually someone
who works in the print field creating
brochures, business cards, etc and
they learn how to transfer their eye
for design to the web. |
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A
web developer is someone with
extensive training beyond the design
of a site. A developer can assist your
with Search Engine optimization, usability
issues, and database development. Please
note the developers computer knowledge
goes beyond knowledge of color, balance
and looking attractive. |
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Ask
questions-be
aware of who you are hiring & trusting
with your web site. Yes, these days
everyone wants a business presence
on the web, but a poorly done presence
can cause more harm than good. (note) |
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Your
web site is an important part of
your overall marketing toolbox. It
should reflect the same branding
image as your business cards, brochures,
flyers, newspaper ads, etc. |
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Web Developer should: |
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Enhance
your web presence |
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Increase
your site's revenue |
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Improve
your site's usability |
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Generate
more traffic |
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Increase
your site's functionality |
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Differentiate
you from the competition |
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| Turn
your web site into a profitable marketing
tool. |
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| 1. |
Choose
domain name |
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Design
web site |
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Select
hosting company |
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Market
site in the Search Engines |
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Site Should Be: |
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User-friendly |
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Easy
to navigate |
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Fast
loading |
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Ranked
well in the Search Engines |
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Strategic Process of working with you: |
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Explore
your business, gather information |
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Prepare
a detailed market analysis |
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Evaluate
your competition |
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Develop
objectives of site |
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Define
strategies |
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Outline
web site architecture |
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Choose
technology options |
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Create
marketing campaign |
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Develop
Search Engine Optimization Plan |
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Evaluate
competition |
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Portland,
Maine 04104